In recent years, the beauty and haircare industry has witnessed a trickle of black female celebrities launching their own haircare brands to cater for those with textured hair.Â
The newest addition to this roster of celebrity-owned haircare brands is global superstar, Beyonce with a new brand, Cécred.
A haircare brand for Beyonce would make sense to those who know that her mother, Tina Knowles, was a hairstylist before Beyonce rose to fame. They have even stated that her mother’s hair salon was where some of Beyonce’s earliest performances would take place before customers.
Beyonce, however is not the only celebrity to have their own haircare line and we have listed some of the others who have ventured into the industry, to provide products suitable for afro hair.
Tracee Ellis Ross, the acclaimed actress and style icon, launched Pattern Beauty in 2019. The brand is dedicated to celebrating the beauty of curly and coily hair textures. Pattern Beauty offers a range of products, including shampoos, conditioners, and styling tools, specifically formulated to address the unique needs of natural hair.
Co-founded by Insecure star, Issa Rae and Hannah Diop, Sienna Naturals is formulated for textured hair using ‘clean chemistry’ for a healthy scalp and hair. The vegan products include shampoos, conditioners, hair oils and accessories, such as silk pillowcases and scarves to prevent hair breakage.Â
Taraji P. Henson, known for her outstanding performances in film and television, entered the haircare scene with TPH (Taraji P. Henson) in 2020. TPH emphasizes scalp care and healthy hair maintenance, offering products like scalp scrubs, conditioners, and styling creams. The brand encourages users to prioritize self-care and embrace their hair journeys.
Gabrielle Union introduced her new haircare line Flawless by Gabrielle Union in 2017. However, the actress admits that she was the face of the brand and did not have any ownership. At the time, she was experiencing hair loss during her IVF treatment and wanted to postpone launching but had no control. In 2020, Gabrielle relaunched the brand, this time as an investor and teamed up with the man responsible for improving the health of her own hair, celebrity stylist, Larry Sims. The relaunch of the brand included new formulations and a lower price point as the team wanted to provide affordable haircare products such as hydrating shampoos, conditioners, hair masques and edge control.
The rise of black celebrity haircare brands represents a powerful shift within the beauty industry. These brands are not only about creating products trialed and tested specifically for afro hair, they highlight the lack of these types of products in the past and represent the growing number of women who are embracing their natural hair.